Nandita das campaign. Launched by Women of Worth in 2009, the campaign aims to draw attention to the effects of discrimination based on skin color in India. In its 10th year, we decided to make a music video intended to change at least the narrative around colourism to a more holistic celebration of diversity. Launched in 2009 by Women Of Worth (WOW) and joined by Nandita Das in 2013, the campaign clocked 10 years recently Oct 16, 2019 · The Campaign was kick-started with a 2-minute music video produced by Nandita Das Initiatives with the support of JSW Group. To celebrate 10 years of the Dark Is Beautiful campaign, we are thrilled to present and promote Nandita Das’s new brave expression: India’s got colour. It's launched in 2009 by Women of Worth, the campaign challenges the Rather than caving in to the whiteness myth promoted by the film industry, Das became an outspoken activist for the “Dark is Beautiful” campaign against racism in the media. Dark is Beautiful is an awareness campaign that seeks to draw attention to the unjust effects of skin color discrimination. She has been supporting the campaign, ‘Dark Is Beautiful’ and to further the conversation on colourism, she directed and produced a short in 2019, called India’s Got Colour. Sep 30, 2019 · Nandita Das' anti-colourism campaign 'Dark Is Beautiful' has come a long way. Sep 27, 2019 · Lending a strong voice against colour bias in India, actor Nandita Das recently came together with filmmaker Mahesh Mathai to release ‘India’s Got Color’, a campaign amplifying the conversation around inclusivity in the country. This exciting video manages to bring out the deep-rooted colour bias and the need to embrace all skin tones, celebrating the diversity that exists in India. Apr 18, 2025 · Why is India so obsessed with being the fairest of them all?. During the lockdown, Nandita wrote, directed, produced and acted in a 7 min short called, Listen to Her. She is a part of India’s Got Colour campaign to end skin color bias in India through educational workshops, counseling, and media. Sep 26, 2019 · 'India's Got Colour' is a music video that celebrates "the diversity of India in skin colour" Actor-director Nandita Das' campaign, Dark Is Beautiful, highlighted the prevalent problem of colour The organization has also fought against discrimination based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. She has garnered the support of actors, directors, musicians, singers, dancers, designers and other creative artists and philanthropists. Oct 15, 2019 · Nandita Das was tired of being called dark and dusky, now she’s fighting against colourism Nandita Das is part of India's Got Colour, a campaign to end skin colour bias in India through educational workshops, counselling and media. I decided to collaborate with Mahesh Mathai, ad filmmaker and Ankur Tewari, music composer/musician and came up with 'India's Got Colour'. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire to have fair skin. In 2013, Das became the face of the "Dark is Beautiful" campaign. Nandita Das is known for casting herself in situations that disrupt conventional expectations and bring attention to pressing social concerns. Nandita Das was the Chairperson of Children’s Film Society from 2009 to 2012. bulm3 xxum 37bfyp szn u1yx4 qtjsg7 p7zql eb as38tsm lu